LinkedIn Ads

U1: Understanding LinkedIn Ads

→ Introduction. What are we going to talk about in the course?
→ Index What will you learn?
→ LinkedIn
→ How do campaigns work?
→ LinkedIn Overview
→ Creating and configuring an advertising account
→ Basic tools
→ How will LinkedIn charge you?
→ Payments and billing
→ Access and security
→ Closing of module. How did it go?

U2: Campaigns in action

→ Introduction What are we going to talk about?
→ Campaign objectives
→ Campaign setup
→ Campaign: Brand awareness
→ Campaign: Web traffic
→ Interaction Campaign
→ Campaign: Video Views
→ Campaign: Lead Generation
→ Campaign: Possible candidates
→ Campaign: website conversions
→ Campaign: Job applications
→ General structure
→ Conversion funnel
→ Closing of module. How did it go?

U3: Communication and announcements

→ Introduction. What are we going to talk about?
→ Importance of communication
→ Content on LinkedIn
→ Types of advertisement
→ Single image ads
→ Carousel Ads
→ Video ads
→ Text ads
→ Ads to highlight
→ Ads to get followers
→ Advertisements with document
→ Conversation ads
→ Event announcements
→ Locations and audience network
→ Closing module How did it go?

U4: Segmentation.

→ Introduction What are we going to talk about?
→ Buyer Persona
→ LinkedIn Profile
→ Types of segmentation
→ Audiences and characteristics
→ Matched audience
→ Matched audience (Practice)
→ Account-based marketing
→ LinkedIn Policies
→ Good practices and common mistakes
→ Closing module How did it go?

U5: Plan your strategy

→ Introduction What are we going to learn?
→ Campaign landing - Internal
→ Campaign landing - External
→ Plan your media strategy (IMPORTANT)
→ Remarketing strategies
→ Remarketing strategies (practical)
→ Conversions
→ Insight Tag
→ Bidding strategies and offers
→ Budgets How much and how to invest it?
→ Closing module How did it go?

U6: Measure and optimize

→ Introduction What are we going to talk about?
→ Detailed features and performance graphs
→ Bid optimization
→ Budget optimization
→ Ad optimization
→ Audience optimization
→ Landing optimization
→ Communication optimization
→ Conversion optimization
→ Structure optimization
→ Measure what you do!
→ UTMs
→ Loker Studio
→ Semrush
→ GPT Chat
→ Closing module How did it go?

U7: Master LinkedIn Ads

→ Introduction What are we going to learn?
→ Master LinkedIn Ads
→ Disapproved Ads and Advertiser Support
→ Research your competition
→ Business Manager
→ Learning Center
→ Closing module How did it go?

Course evaluation

→ This course contains a final exam

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