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Popular

Strategic Marketing

Discover how to transform your business vision into a powerful strategy. You will learn to analyze the market, identify opportunities and create effective campaigns that not only capture attention but also generate results. Get ready to take your brand to the next level.

Por Leonardo Taborga | International Undergraduate and Postgraduate Teacher | Educational Consultant | Business Consultant

Sobre este curso

✔️ In the first video of the course, participants will find the Content Plan or Syllabus, which will give them a complete overview of what they will learn throughout the program.

Students will learn about Marketing Fundamentals, including key definitions, the Marketing Mix with over eight variables, approaches ranging from 1 to 5.0, as well as the Marketing Funnel and the Sales Funnel.

They will also explore Commercial Marketing, covering topics such as sales, marketing channels, place and point of sale, customer relationship management (CRM), the Customer Journey Map, customer experience, and lead and account portfolio management. They will also focus on customer service, a fundamental aspect of today's marketing.

The course will include a section dedicated to Advertising Marketing, where participants will learn about the operation and design of campaigns, as well as the differences between inbound and outbound marketing, ATL and BTL, direct and indirect marketing, and traditional versus digital strategies. Principles of graphic design, branding, and the difference between identity and image will be studied.

In terms of Market Research, students will become familiar with consumer and capital market segmentation, segmentation strategies, customer needs studies, positioning, product design, competitor analysis, corporate reputation, sales forecasting and the Ansoff matrix.

  • 5 stars: 3 (38%)
  • 4 stars: 5 (63%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
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S
Sofía Romero
Costo accesible

La relación calidad-precio de los cursos es excelente. He encontrado cursos muy completos a precios muy razonables.

J
Javier Torres
Soporte técnico eficiente

En una ocasión necesité ayuda y el soporte técnico fue rápido y muy útil. Me ayudaron a resolver mi problema en poco tiempo.

E
Elena González
Certificación reconocida

Al finalizar los cursos, recibes un certificado que realmente vale la pena y puede mejorar mi currículum.

L
Laura Sánchez
Actualizaciones constantes

La posibilidad de estudiar a mi propio ritmo es una gran ventaja. Puedo combinarlo con mi trabajo y otras responsabilidades.

M
María García
Contenido de calidad

Los cursos son muy completos y están bien estructurados. La información es clara y fácil de seguir.

J
Juan Pérez
Excelente variedad de cursos

G-talent ofrece una amplia gama de cursos en diferentes áreas. He encontrado varias opciones que se adaptan perfectamente a mis intereses.

C
Carlos López
Aprendizaje práctico

Me encanta que los cursos incluyan ejercicios y proyectos prácticos que permiten aplicar lo aprendido de inmediato.

A
Ana Martínez
Plataforma intuitiva

He tenido la oportunidad de aprender de expertos en sus campos. Ellos son apasionados y transmiten su conocimiento de manera efectiva.

Popular
210 estudiantes
Acceso de por vida
30 clases
Acceso para siempre
Spanish
Garantía de reembolso de 30 días

Lo que aprenderás

🟧 Analyze the composition of the Marketing Mix and various marketing approaches to apply effective strategies adapted to different market contexts.

🟧 Develop commercial marketing skills, including sales and customer service strategies, to maximize effectiveness in customer acquisition and retention.

🟧 Manage the marketing and sales funnel, as well as effective channel management to optimize the conversion of prospects into loyal customers.

🟧 Apply advanced advertising marketing techniques, including Inbound and Outbound strategies, and understand the differences between ATL and BTL advertising.

🟧 Conduct market research to identify needs, study corporate positioning, competencies and reputations, and adapt marketing strategies based on the findings.


Temario

Duración 7h 16m
1 recursos descargables
30 clases

U1: Marketing Fundamentals

- What is Marketing
- All the P's of the Marketing MIX
- Marketing Approaches
- Sales and Marketing Funnel (sales funnel)

U2: Commercial Marketing

- Marketing Channels (Direct and Indirect)
- Plaza and Point of Sale in Strategic Marketing
-Customer Relationship Management
- Customer Journey Map & Customer Experience
- LEAD Management (24 Sales Techniques)
- Customer “Portfolio” or “Accounts” Management (20 Loyalty, Retention or Reward Strategies)
- Customer Service
- Inbound vs Outbound Marketing

U3: Advertising Marketing (Advertising)

- ATL BTL and TTL advertising
- Direct vs Indirect Marketing
- Traditional Operational Marketing
- Operational Digital Marketing
- Marketing Design Operations
- Graphic Design Principles for Marketing

U4: Market Research Unit

- Branding! Identity versus Image
- Segmentation (How to Segment) (Consumer Markets)
- Segmentation in Business Markets or Capital Markets (B2B or B2G or B2NGO)
- Segmentation Strategies
- Market Study Customer Needs
- Market Study Positioning
- Product Design
- Market Study Competition
- Corporate Reputation Market Study
- Sales Forecast and Ansoff Matrix

U5: Public Relations

- Public Relations and Marketing

U6: Marketing Plan and Closing the Course

- Marketing Plan (What it is and How it is done or How to do it)

Course evaluation

This course contains a final exam

G-Tools: For Students

- Exclusive access to cutting-edge student tools: improve your employability, participate in exclusive events, take advantage of our intelligent virtual assistant, and more.

⚑ Certificate of completion

- Your personalized digital certificate, a unique badge of your achievements, with international validity, course duration and QR code for instant verification.

Instructor del Curso
Instructor

Leonardo Taborga

Outstanding Commercial Engineer with an academic and professional career that reflects his dedication to excellence and innovation in the fields of business strategy, digital marketing and human talent management. With a first-class academic background and multiple achievements, Leonardo has established himself as a benchmark in higher education and business consulting, both nationally and internationally.

Leonardo holds a Bachelor's Degree in Business Administration, complemented by a Double Master's Degree in Business Administration (MBA). His commitment to education led him to obtain a Specialization in Higher Education, along with a Master's Degree in Educational Sciences and three diplomas in Education, Technology and Research. His outstanding academic career is reflected in his graduation Summa Cum Laude and with Great Honors in all his studies, which underlines his dedication to continuous learning and academic excellence.

Throughout his career, Leonardo has taught at renowned institutions such as the Universidad Católica Boliviana "San Pablo" and the ePC Business School, as well as other prestigious universities. His experience spans both undergraduate and graduate teaching as well as continuing education, where he has trained more than 2,200 online students. Additionally, Leonardo is an independent consultant, researcher, and creator of educational content, with a strong social media presence that reaches more than 20,000 views per month.

What makes Leonardo different?

▪️ Comprehensive Academic Training: With a solid foundation in business and education, Leonardo combines technical knowledge with pedagogical skills to offer effective and relevant teaching.
▪️ International and Multidisciplinary Experience: His work in different countries and sectors allows him to offer diverse perspectives and solutions adapted to various contexts.
▪️ Continuous Innovation in Education: Leonardo not only teaches, but also researches and creates new educational content that responds to current market needs.

If you are looking for comprehensive training in strategy, digital marketing or talent management, and you want to learn from a professional with a track record of academic excellence and proven achievements, Leonardo Taborga is the ideal instructor to guide you to success.

Discover the added value: G-Tools and much more

In addition to high-quality content, this course gives you access to G-Tools, a suite of tools and resources designed to enhance your learning and your career.

Employability support resources, live events and take advantage of Aixa.IA's artificial intelligence to resolve your questions at any time.

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