Google Ads Complete - 2024

U1: Introduction to Google Ads

→ Introduction. What are we going to talk about in the course?
→ Index
→ What is Google Ads?
→ How do they work?
→ General aspects of the tool
→ Account creation and configuration
→ Basic tools
→ Payments and billing
→ Access and security
→ Campaign objectives and funnel
→ Search Campaign
→ Search Campaign (practice)
→ Display Campaign
→ Display Campaign (Practice)
→ How will Google Ads charge you?
→ Video Campaign
→ Video Campaign (Practice)
→ Apps Campaign
→ App Campaign (Practice)
→ Shopping Campaign
→ Shopping Campaign (Practice)
→ Discovery Campaign
→ Gen Demand Campaign
→ Gen Demand Campaign (Practical)
→ Maximum Performance Campaign
→ Maximum Performance Campaign (practice)
→ Smart Campaign
→ Smart Campaign (Practical)
→ Hotel campaign
→ AI in Google Ads
→ Module closure

U2: Ads in action

→ Introduction
→ Potential client
→ Potential Client - Practice
→ Keywords
→ Keyword matching
→ Negative keywords
→ What words should you use?
→ Text ads
→ Text ads
→ Display ads
→ Display ads
→ Video ads
→ Video ads
→ Shopping ads
→ Shopping ads
→ Maps announcement
→ App Ads
→ App Ads
→ Text ads - structure
→ Text ads - structure
→ Module closure

U3: Good practices

→ Introduction. What are we going to talk about?
→ Landing Why is it so important?
→ Quality levels
→ Quality levels (practical)
→ Best practices
→ Experiments and tests... Put everything to the test!
→ Advertising networks
→ Advertising networks (practical)
→ Google Merchant Center What is it and why is it necessary?
→ Google Merchant Center (practical)
→ Google my business
→ Google Ads Policies
→ Media strategy (very important)
→ Buying models and media plans
→ Module closure

U4: Improve your ads

→ Introduction What are we going to talk about?
→ Extensions or resources. Always use them.
→ Resource: Links to site
→ Resource: Highlighted text
→ Resource: Structured snippets
→ Resource: Location
→ Resource: Affiliate Location
→ Resource: Call
→ Resource: Price
→ Resource: Promotion
→ Resource: Application
→ Resource: Form
→ Resource: Image
→ Resource: Name and logo
→ Resource: Title and description
→ Automatic resources
→ Advertiser verification
→ Ad Strength and Creative Excellence
→ Ad Strength and Creative Excellence (practice)
→ Ad preview and diagnosis
→ Search engine positions
→ Audiences and publics
→ Audiences and publics (practice)
→ Remarketing strategies
→ Remarketing strategies (practice)
→ Module closure

U5: Investments and budgets

→ Introduction What are we going to learn?
→ How to choose your budget?
→ How do you know how much to invest?
→ Manual offers
→ Automatic bids (Smart bidding)
→ Offers (practice)
→ Budgets and bids
→ Module closure

U6: Measure and optimize

→ What are we going to learn?
→ Campaign optimization
→ Bid optimization
→ Budget optimization
→ Keyword optimization
→ Audience optimization
→ Search term optimization
→ Landing optimization
→ Communication optimization
→ Conversion optimization
→ Format optimization
→ Structure optimization
→ Common mistakes
→ Conversions
→ Conversions (practice)
→ Keyword Planner
→ Keyword Planner (Practice)
→ Performance Planner
→ Performance Planner (Practice)
→ Coverage Planner
→ Measure what you do!
→ UTMs
→ Loker Studio
→ Google Analytics
→ Semrush
→ Google Trends
→ Rejected Ads
→ Closing of module. How did it go?

U7: Master Google Ads

→ Introduction What are we going to learn?
→ Support for advertisers
→ Fraudulent clicks. Don't be taken by surprise
→ Think with Google
→ MCC (My Customer Center)
→ Skillshop
→ Google Partner How to become one?
→ Closing of module. How did it go?

Course evaluation
→ This course contains a final exam

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