Tips to improve your courses' search results
Using SEO Keywords to Make Courses Easier to Find
It's important to make sure the right people can find and enroll in your courses. Optimizing your course landing page for search results is essential if you want long-term success, and it's not as difficult as it sounds. This optimization makes it easier to:
Getting the right students to find your course.
Improve your course's search ranking in the Google and G-Talent stores.
More people click to visit your course homepage
Increasing the number of visits to your course means that more people will see your course, so more students will consider enrolling.
Here are four steps to choosing the best keywords for your course landing page. Jot down the keywords in a document or spreadsheet so you don't forget them for future reference. Keyword Exercise (15-30 minutes)
1. Identifying your target audience.
Think about the content of your course and the students who will benefit most from it. Imagine all the terms these people might use to find your course.
2. Select the main keywords
Select keywords that you think are most relevant to your course's target audience. This keyword is usually a condensed version of a full topic (e.g. Python courses, corporate finance, digital photography, etc.).
3. Make a long list of related keywords
This list of keywords is great to add to your course landing page. The plugin is very useful because it gives you keywords and their search volume, helping you understand what your users are trying to learn.
4. Find the topic
To identify G-Talent- specific keywords and modifiers (Full, Beginner, Ultimate). Take note of the keywords that are commonly used in G-Talentnet searches.
As you do this exercise, keep the following in mind:
Which pages appear first?
What format are titles and headings in?
What keywords or modifiers are used?
What makes you want to click?
How does your course compare to other similar courses?
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