The first step in creating any type of content is to consider who your audience is. Think about your future learners. Who would be interested in reading your course? In this article, we'll walk you through the process.
Define your audience
1. Don't teach with the “General Public” in mind
Courses designed for a specific target group are more relevant and attract more students. You are more likely to be successful on G-Talent if you design your courses with a specific learner profile in mind. Focus on meeting the needs of learners who can express more of the course content, rather than targeting an overly broad audience. For example:
More specifically: someone who just got a new job, lacks the confidence to speak in public, and wants to improve their skills to advance their career.
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Not to be too general: anyone who wants to learn public speaking.
2. Identify your ideal student by asking yourself a series of questions
To identify your potential students, answer the following questions about their motivation, knowledge and interests:
What goals, interests, or challenges would motivate a student to take a course on the proposed topic?
Who is the content suitable for?
Who is it not suitable for?
What skills or prior knowledge should they have before interacting with the content?
How do viewers perceive the content?
If you're having trouble defining your audience, consider the opposite: who the course is not for.
When trying to narrow down your target audience, think about personal experiences you've had learning about the topic or learning about the content. This will help you.
Once you've identified your ideal audience, keep them in mind throughout the entire course creation process. Create your online courses by putting yourself in the learners' shoes.
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